Just how important is the ability to negotiate when you are representing a client in a real estate transaction? Well, do you want to get the very best price on/for you home? Are you the person who walks into a car dealership and pays the sticker price for your new car because the salesman is "so nice"? Car dealers love these people and laugh all the way to the bank. If you have more money that sense you can get away with this kind of behavior. But if you are like, I suspect, most of us are, you want the most you can get for the least amount of money. I ceratinly do! Then the ability to negotiate is uptmost importance. And negotiation is much more than dickering back and forth on price. To be a really good negotiator takes, not only inate ability but years of learning. If you cannot "read" people you have lost to begin with, and that is the part that takes years of face to face negotiaton to learn and get good at. I happen to be very good at it and it came with over 40 years of learning. First from my father, who was in sales most of his 40 yrs of work. As a young child I watched him bargain for every car we owned, and it amazed me how many times he got his price because he walked away from the deal that was being offered. Many times the salesman chased him to the car to catch him before he left and gave him his price. Then I spent all my adult life in sales of one kind or another. With this as a firm footing. They say practice makes perfect and I don't think I have reached perfection but I work at a very high level. I have even taught classes in a real estate license school to other agents on how to negotiate. If you are a buyer or a seller, let me show you how much I have learned and save you some big bucks in the process.